Advertising and promotional gifts are to ensure the client company connects with its target audience and becomes popular among them, enjoying high visibility and high brand recall. Companies that offer advertising and manufacturing of promotional gifts in Aurora, offer tailormade packages for promotional merchandise as well as advertisment campaigns. Some popular merchandise that is usually used for promotional purposes include pens, mugs, clothing, flash drives, conference items, diaries, branded bags etc. Now, there is also a growing market for branded eco-friendly products. Usually, the package offered includes the services of an in house design team, that help effectively advertise the client's business. The item used depends on the range of availability with the service providers. They also usually deliver the gifts when that is included in the package. Some unsual gift ideas include tote bags, Rubik cubes, wines, luggage tags, etc. Promotional gifts include corporate gifting as well. This activity enables cross-promotion of products as well.