The corporate world of today has made advertising a necessity. Almost every single business in Lancaster is out there promoting their brands with the help of advertisements. Adverting has become the norm. Advertising is not only done to increase the sales by promotion but also to build the reputation and credibility of a brand. Advertisements are created in such a way so as to draw the attention of the people towards the product or service. The reasons for which advertising is done are as follows: to increase the sales, to create a brand name or reputation, to convey information regarding any change in the product line, to announce any new addition to the service.
There are several medium of advertising in Lancaster based on which advertising is categorized. The print advertising is done through mediums like newspapers, magazines, brochure, pamphlets, fliers, etc. The medium used in this case are all in printed form. Outdoor advertising is carried out through several tools which help in attracting outdoor customers. Billboards, kiosks, events, etc help in outdoor advertising. Broadcast advertising with the help of TV, radio or the Internet can be very popular as they are used maximum by the common people. Covert advertising means advertising a product in a movie. The advertisements which are done for promoting social causes like AIDS, Polio, etc, are known as public service advertising. Overall, advertising is done mainly to give a brand some recognition and in the process make them profitable.