What Is: Search Engine Optimization?
Search engine optimization is a process where a service provider or consultant takes technical measures to ensure a web site is well read by computers which work together with algorithms employed by search engines.
Search engine optimization requires a keen understanding of Internet marketing and web site optimization through back end coding and hypertext link building. Service providers who maintain web sites and increase rankings on search engines usually offer similar or related services like social media marketing, pay-per-click advertising and link building.
