The sea port city of New London is located in the county of New London. It has a total area of 27.9 sq. km. Businesses related to advertising, aviation facilities, household appliances, arts and crafts, supplies of auto parts, supplies of bicycle equipments, supplies of building materials, stores for camping equipments, household cleaning, clothing accessories, computer peripherals, pharmaceutical supplies, financial advisory services, dealership of furniture, supplies of golf equipments, industrial and commercial machinery, insurance agency, metal fabrication and real estate consultancy, enhance the economic viability of the inhabitants of the city. Commercial spaces are utilized by seafood restaurants, campgrounds, outlets for sporting goods, stores of sports medicine, tourist information centers and truck repairing services.