The city of New Plymouth is located in the county of Payette. It covers a total area of 1.79 sq. km. The economy of the city revolves around industries involved in automotive, apparel, arts and crafts, freight forwarding, health services, farm equipment, oil and lubrication, real estate, transport and education, enhance the economic viability of the inhabitants of the city. Commercial spaces are utilized by campgrounds, parking lot stations, parks, hardware stores, restaurants, nurseries of plants, brew pubs and farmers market, contribute to the economy in a positive way.