Newspaper advertising, in Owosso, is the most common form of advertising. This print media advertising is a traditional method of advertising and has been a popular medium for advertisements for years in Owosso. The advertisements in print are not time-bound, as it is in case of electronic media. The advertising cost in print is also much cheaper as compared to any other medium.
Newspaper advertising consists of display ads and classified ads. Display advertising is comparatively more expensive than the classifieds. The cost of a display ad is determined on the basis of the sapce it occupies in the newspaper; whereas, classified ads are charged on the basis of per line or per word inserted in the space. The overall charge of newspaper advertisements in Owosso depends on certain factors like circulation, audience and advertising department’s co-operation in the matter.