The city of Portales is located in the county of Roosevelt. It covers a total area of 18.0 sq. km. The economy of the city revolves around industries involved in advertising, arts and crafts, automotive, finance, apparel, courier, hotel, industrial and commercial machinery, real estate and oil and lubrication, contribute to the local economy in a positive way. Commercial spaces are utilized by night clubs, parks, radio stations, campgrounds, road side services, seafood restaurants, screen printing facilities and educational institutions, contributing to the economy in a positive way.