A Public Relations Counselor would typically be involved in defining public relation policy of an enterprise, by analyzing the problems and opportunities, identifying the stakeholders, recommending key messages for the public, and allocating responsibilities to the team. A public relation counselor, in Rousseau, must also be persuasive in order to gather information and opinions from people, especially in times of crisis and deadlock, when most people do not want to talk.
Public relation counselors in Rousseau are invariably called upon to deal with crisis situations, when the public gets antagonistic for any which reason, demanding swift and immediate action on part of the organization. Public relation counselors deal effectively and efficiently with these adversities.
