Yellow Pages Directory Inc

Month: January 2018

New York Officials Laud Lopez’s Role in Department of Environmental Protection Negotiations

NEW YORK - Local officials are cheering the involvement of a former state assemblyman — now an administrator at the federal Environmental Protection Agency — in negotiations between New York City and the towns in its watershed.Peter Lopez, Region 2 administrator for the EPA, sent a letter to state Health Commissioner Howard Zucker, dated Dec. 28, thanking the DOH for its work in finalizing the so-called Filtration Avoidance Determination for 2017.


The FAD document outlines requirements that the New York City Department of Environmental Protection must follow to avoid filtering drinking water for 9 million users of the water system. Much of the water comes from the Catskill and Delaware watersheds.


Since 1997, FAD requirements have included mandated land acquisitions by the DEP and rules and regulations within watershed lands. The requirements are reviewed and revised every five years, allowing for comments from stakeholders within the watersheds.


Some local stakeholders, however, have complained that their input was ignored in the process.


The Coalition of Watershed Towns is a group of elected officials from towns and villages who advocate for local communities in regard to watershed issues.


Town of Middletown Supervisor Patrick Davis, a coalition member, said, “Only in the last few years have we felt a partnership developing. And, to have Peter Lopez at the federal level working with us will hopefully improve the partnership. Pete is competent and knowledgeable.”


In his letter, Lopez said, "The emphasis is to seek a continued, careful balancing of environmental objectives with the opportunity for achieving other important socio-economic goals for communities located within the watershed."


He said he was pleased with programs that protect water quality through means other than land acquisition — programs such as stream stabilization, flood buy-outs and easement programs that protect agriculture and forestry.


“Lopez has boots-on-the-ground experience and understanding of FAD rules and regulations,” Davis said.


Before joining the EPA in October, Lopez, of Schoharie, represented a seven-county region in the state Assembly since 2007.


Local stakeholders have been studying and collecting their own data to back up their comments, showing water can be kept safe and clean while not destroying economic development within the watersheds.


Data collected by Delaware County Department of Watershed Affairs, shows DEP land acquisitions since 1997 amount to nearly 74,000 acres in Delaware County alone. That land is part of 132,000 acres controlled by the city and state. Use of the remaining land in the watershed is heavily regulated by DEP rules.


David Kluesner, Region 2 chief of public outreach with the EPA, wrote in an email, “The EPA also looks forward to an initial engagement with stakeholders coming up in early 2018.” Issues to discuss, he said, include the status of lands near streams and flood areas, how land acquisitions are directed, how lands in municipalities are looked at, and determining if a "point of adequate protectiveness" has been reached.


Protectiveness in this context is defined as “benefits to water quality from land acquisition,” Kluesner said.


Delaware County Watershed Affairs Commissioner Dean Frazier said, “We welcome a meeting with Peter Lopez, and hope he can influence other parties on issues important to stakeholders, west of the Hudson.”


Stakeholders will come to the table with studies and proposals formulated to improve FAD requirements, he said.


“One study was formulated at town levels,” Frazier said. “It shows what proposed plans look like — for instance, a plan for land acquisition to focus more on water quality by acquiring sensitive lands near streams, rather than the current method of buying land for open space.”


The goal is to protect water and require the DEP to give relief funding while allowing stakeholders to participate in how rules and regulations are enforced, he said.


“We’ve seen progress,” Frazier said. “FAD requirements now stipulate New York City funding for improved or new septic systems, and for storm-water management for small businesses. And I see workable language in the newly released FAD.”


Worried About Stalkers and Felons on the Dating Scene? Check ‘Em Out First with the White Pages

NEW YORK - Starting a new relationship with someone can sometimes be a stressful affair, especially as you go through the dreaded “break-in” period of getting to know the real person you’re involved with once enough comfort has seeped in where they’re no longer on their best behavior. Sometimes you will discover that you’re actually dating quite an amazing person…and sometimes, not quite.


Phone numbers are an amazing thing. Not only can they be used for their usual purposes – to actually call or text message someone – but they, in the right hands, can also be used to lay bare the identity of their owners in a way that needs to be seen to be believed. It’s one reason why you always need to be very careful who you share your contact with in this day and age, but it’s also why that same information can be a valuable tool to use to make sure the people you’re dealing with are truly on the up-and-up.


But why do we need to be so cautious these days? Well, according to USA Today, over 15 percent of adults in the United States – approximately 40 million people – either have or are currently using an online dating website or mobile app, and research has shown that a large amount of those people – as many as half, according to some studies, if not more – outright lie about themselves in their profiles, and this is compounded by the fact that some of the most popular dating apps and sites around – such as OKCupid, Tinder, and MeetMindful – don’t bother to verify their user’s accounts to make sure they actually are who they say there are.


Some lies told on dating site profiles are relatively minor, such as shaving off a few virtual pounds from the waistline or fibbing about one’s success in the workplace, but there are instances where people on dating sites or apps are guilty of weaving intricate webs of deceit and subterfuge when attempting to woo the opposite sex into the prospect of a relationship. Would you blindly walking into a situation where it was at least 50 percent likely that your date was lying to you about some possibly vital aspect of themselves? Of course not, and that’s where some simple research comes in, using the most surprising of sources – the White Pages.


Typically, when you meet someone on one of these dating sites, you can chat back and forth using the site’s own messaging system. But once you get to the point where you want to know a little more about this person, try asking for their cell phone number. Once you have it, basic White Pages “reverse lookup” search (some sites offer this via a premium subscription, some for free) will likely get you the person’s full name, home address, real age, and possibly more. From there, simply feed that data into Google to see if any incriminating evidence comes back in the search results. While you may turn up nothing wrong about your prospective date, there have been numerous instances using this method where women have discovered pictures of allegedly “single” men they’d been chatting online with wearing wedding rings and posing happily with their real-life wives…and this happens more often than you’d think, sadly.


Researching a potential online dating partner beforehand could save you more than just a broken heart…it could literally save your life. Recent reports indicate that Ingrid Lyne, a 40-year-old mother of three who worked as a nurse in Seattle was found dead in a dumpster; her friends that had last seen her said that Lyne had planned to go on a date to a Mariners baseball game that night with someone she met online. That man – John Robert Charlton, 37 – was arrested in connection with her death, and it was soon revealed by authorities that Charlton had a criminal history, including a conviction in a 2009 felony theft in Montana, negligent driving in Washington in 1998, and a second-degree felony for aggravated robbery in Utah in 2006. A simple White Pages search and subsequent Google research could have clued in the unfortunate Ingrid Lyne to her date’s criminal past and given her pause about going to meet up with him that evening.


As you can see, online dating comes with its share of pitfalls and hazards, and while many people have made wonderful love connections using the internet, there have been just as many problems caused…and a few tragedies as well. But the power of technology can not only help you find a compatible and loving life partner, but it can also be used to weed out any undesirables while you seek out your love connection. It’s better to be safe than sorry!

Online Marketing Seeing Major Uptick in Light of Reduced Yellow Pages Distribution

NEW YORK - Across the nation and around the world, distribution of the iconic Yellow Pages book is on the decline; between the ease and convenience of digital and online-based alternatives such as smartphones and the cost – both financial and environmental – in creating print phone directories, the days of flipping open a large yellow tome to look up a phone number for any given good or service you might need are drawing to an end, with some Yellow Pages publishers already announcing the date when they will ship their last-ever print volumes to customers who already aren’t using them in the here and now.


But Yellow Pages aren’t merely a way to look up phone numbers and addresses of businesses; they’re also a way for said businesses to advertise and entice their customers to seek out their wares and skills. For decades, one of the surest ways to get your company noticed in the community was to take out an ad in the local Yellow Pages directory; after all, considering the fact that a new volume would be plopping down on every doorstep in town annually or even bi-annually to people who didn’t even ask for its delivery, paying good money to promote your business in the Yellow Pages only made sense.


That is, until recently.


In recent years, a growing national “opt-out” movement – where Yellow Pages customers can cancel home delivery of their business telephone directories, combined with an overall decline in the use of the book in favor of cell phones and tablets with web access, have made the returns involved with advertising in print amounting to less and less. Currently, 91 percent of adults – and a possibly even higher percentage of children and teens – own cell phones, and are far more likely to turn to online Yellow Page directories or Google to look up a business in their area than they are ever to crack open a book that is essentially outdated within days of hitting their stoop due to the rapidly-changing business landscape of today. With that being the case, if next to no one is using the phone book, then who’s ever going to look at all the ads that local businesses are paying top-dollar to put in there?


Until recently, print phone book advertising was a pricy game, as before the internet entered the mainstream it was essentially the only game in town. That being the case, phone companies are able to charge pretty much anything they wanted – in addition to locking advertisers into year-long deals with no wiggle room – and just sit back and reap the profits. After all, everyone back in the day got the phone books, so while merchants were paying a great deal of money to advertise, their dollars typically got results. Sadly, this is no longer the case, although phone companies are still charging the same amounts in spite of dwindling returns; they actually have little choice, as they struggle to recoup their costs as fewer and fewer businesses turn to them for promotional purposes. Indeed, advertisers are all turning to the internet to get noticed these days, a practice they are finding are getting them noticed just as much as print advertising used to, but sometimes at a fraction of the cost and more flexibility to boot.


Currently, advertising in print is cost-prohibitive for many small businesses for a number of reasons. Some examples include the prohibitive costs – especially if a business is situated within or near a large city – because in order to really stand out, you have to purchase a much more expensive ad such as the front of a section or its cover.  In addition, it’s very difficult to track the performance of your ads, unlike their online counterparts, and advertising in print is seen these days as behind the times; most successful companies are referencing online listings nowadays, and not being involved in that scene can cost you customers.


Also, customer review websites and social media are fast becoming a staple for consumers to gauge their interest in any given business, so in addition to devoting more of their advertising budgets to online Yellow Pages, companies would do well to become more engaged with review sites, Facebook, Twitter, and the like as well in order to form a well-rounded online profile that is sure to attract customers to their doorstep.


And let’s not forget that simple fact that, eventually, print Yellow Pages will no longer exist…therefore, it’s better to get on board with advertising on the web when you can still ease yourself into it. When – not if, but when – the concept of a print Yellow Pages directory finally goes up in smoke, any stragglers in the business community will have no choice but to turn to the web to attract an audience…and when that day comes, and they see the undeniable benefit it beings to their bottom line, they may find themselves wondering why they waited so long to get with the program.

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