Yellow Pages Directory Inc

Month: March 2018

Late ‘Batman’ Star Adam West Used Yellow Pages to Prank Caped Crusader Fans

by Christopher Boyle


NEW YORK - Unless you’ve been living under a rock for the last 50 years or so, it’s safe to say that almost everyone knows of the infamously campy 1960’s Batman television show. Unlike modern portrayals of the Caped Crusader, the 60’s Batman was a much lighter, humorous, and family-friendly take on the DC Comics superhero that later went on to achieve cult status and catapult star Adam West into the status of a true pop culture icon.


Over the years, the popularity of the 60’s Batman show has continued unabated, thanks to widespread television syndication and especially the willingness of Adam West to embrace the silliness of his most well-known role, often appearing at fan conventions and in guest roles on TV shows poking fun at his time under the mask and cape. But, much like Batman’s arch-enemy The Joker, West himself was a bit of a prankster at heart as well, and it was discovered after his 2017 passing that he had used his local Sun Valley, California phone book – West and his wife Marcelle maintained homes in Los Angeles and Palm Springs, but spent most of their time at their ranch in Ketchum, Idaho – as a way to play an innocent-yet-ingenious practical joke on anyone who may have decided to try and track down the late star’s home address for an unannounced visit.


It all starts with a causal glance through the Sun Valley Telephone Pages directory; when opening up the book and flipping to the “W’s” to look up the name “Adam West,” the reader will notice that, in lieu of a corresponding phone number, the listing would instead note, "See Wayne, Bruce (Millionaire)." Of course, most people would simple get a good chuckle at the ingenuity of Mr. West, realize that they’ve been had, close the book, and move on. But for those that were undeterred and willing to press on, they would soon realize that the joke goes a wee bit deeper.


Taking the second step and going on to look up "Wayne, Bruce (Millionaire)" in the Sun Valley Telephone directory then takes you a listing that instructs you to "Please consult Crime Fighters in the Yellow Pages." From there, of course, you would need a copy of the Sun Valley Yellow Pages directory to proceed; for those in possession of it, a quick scan to the “Crime Fighters” category page leads to a single listing that, in turn, tells readers to simply "See Batman.” And for those who continue from there – and, after all of that intrigue and effort, who wouldn’t? – they will discover, shockingly enough, that the “Batman” listing tells readers to refer back to – you guessed it – Adam West’s original listing, and the circle is now complete.


While the print telephone directories and the Yellow Pages in particular have been getting a great deal of flack in recent years for their many shortcomings when compared to their digital/online counterparts – including their negative environmental impact and inefficient, out-of-date information – it’s nice to see that they’re still getting some positive use while they’re still in circulation. Plus, it would be much harder – practically impossible – to pull off a practical joke of this caliber using the Internet, as given the number of options users have when it comes to phone directories, it would be difficult to get them to consult the right ones each time. So kudos to Batman himself, the late, great Adam West, for taking full advantage of the print medium to relay a fantastic prank upon the unwary and giving his many fans a fond farewell along with a final, lighthearted chuckle.

Using Online White Pages Searches to Perform Reverse Phone Number Lookups

by Christopher Boyle


NEW YORK - We’ve all done it- we’ve dug into our pockets and fished out our cell phones only to realize upon swiping open the screen that we’ve missed a phone call or two; despite being certain that we had the phone on vibrate, the everyday distractions that life offers may have drawn our attention away from that vital moment when someone – or something – was trying to get in touch with us. But there are also the times that we DO notice our phones ringing and sometimes, the caller behind that ring may be originating from a number we don’t recognize. Do you answer it or let it go to voicemail? What if they don’t leave a voicemail? How do you figure out who just called, short of calling this unknown number back?


Of course, there’s a great probability that the person calling could be a scam artist out to separate you from your hear- earned money, but there’s an equal chance that it was simply a friend or legit business without any ulterior motives. Either way, if you’re just itching to know who this mystery caller was and what it is that they wanted, there are several fast and relatively easy ways to identify them with little muss or fuss.


First of all, you can go to Google and make use of a White Pages search to investigate any unknown phone number; simply type in the number and you should get instant results indicating the origin of the caller who just attempted to contact you. If the caller was from a real business or company, that number should correspond with their official website and bring it up within the first few results. If that’s the case, it’s safe to say that they’re not a scammer out to fleece you, so from there the choice is yours as to if you want to call them back.


Results for landline telephone numbers also typically come up in Internet White Page searches, as most landline users are listed in publicly-accessible phone book listings unless they purposely go out of their way to acquire an unlisted number. So, if the person who just called you is a private citizen using a landline, it’s likely that they will come back in search results as well. Again, it’s just a matter of figuring out if you know who they are and if you want to call them back at that point.


HOWEVER, if the phone number is that of a person, group, or organization that has been recognized for fraudulent and/or scam-based activity, you’re probably going to see a very different series of results when you plug their number into any White Page search., and are among the many websites that track and log the phone numbers of known fraudsters who specialize in running phone scams upon unsuspecting members of the public; if any of those sites come up – or similar ones – it’s best to count yourself lucky that you didn’t answer the phone and just move on.


Also, if you’ve discovered that your missed caller is indeed a scammer, many of the aforementioned reporting websites on such activity allow users to leave comments on their experiences with the specific phone numbers they have archived on their site. So, if you look up a certain number on one of these sites that you suspect is NOT on the up-and-up, and you notice that the comments on said number all reflect a similar trend in terms of potential scams that have been perpetrated by the caller, it’s safe to say that number is one to avoid. And if you’ve had the misfortune to have had spoken with one of these criminals yourself, feel free to add your story to the others and help people in your shoes avoid trouble down the line.


Facebook is another way to reverse lookup phone numbers for one simple reason- while traditional landline phone numbers are typically available to the public, cell phone numbers are usually considered private and are only accessible by others if the owners of said number voluntarily put them out there for others to see. Often, Facebook will request users to include their phone numbers with profile information to aid with people searches, and not all Facebook users are savvy enough to make their profiles completely private to avoid being in this list. So, if you have a missed call from a number and Google or a White Page search isn’t turning up anything, a quick cut-and-paste of the number into Facebook may turn up some results instead.


However, more often than not, you’ll get the information you’re looking for on the identity of a missed caller just by a White Pages search, and more often than not, you’ll get more than just their name in search results. You could also score their address – or, short of that, at least their basic geographical location – as well as learning the distinction between the caller’s status as a cell or landline user, and if they’re a company or an individual. From there, you should have enough info to decide on whether or not to call this unknown entity back; if not, perhaps it’s best to leave well enough alone, move on with life, and worry about more important things.

EPA Awards Innovative Technology Grants to Cornell University and The Sage Colleges in New York State

Contact: Tayler Covington, (212)


NEW YORK, NY - Today, the U.S. Environmental Protection Agency (EPA) announced over $463,000 in funding for 31 Phase I student teams through the People, Prosperity, and the Planet (P3) grants program. These teams, made up of college students from across the country, are developing sustainable technologies to solve current environmental and public health challenges. In Region 2, Cornell University and The Sage Colleges are both recipients of grants announced today.


“This year’s P3 teams are applying their classroom learning to create innovative and practical technologies,” said EPA Administrator Scott Pruitt. “This next generation of scientists has demonstrated a commitment to designing sustainable solutions that will help protect public health and the environment and ensure America continues to lead the world in innovation and science for decades to come.”


“Cornell University and The Sage Colleges have created innovative research projects that tackle some of our most pressing environmental and public health challenges," said Regional Administrator Pete Lopez. "By participating in the P3 program, these students have the opportunity to bring their exciting new ideas for innovation in sustainability to life."


Funding for the P3 competition is divided into two phases. Teams selected for Phase I awards receive grants of up to $15,000 to fund the proof of concept for their projects, which are then showcased at the National Sustainable Design Expo. The 2018 Expo is scheduled to be held at the USA Science and Engineering Festival in Washington, DC, April 7-8. Phase I teams are eligible to compete for Phase II awards of up to $75,000 to further develop and implement their designs.


Cornell University – Ithaca, N.Y. – $15,000


  • Cornell University is receiving $15,000 to research, design and test an Upflow Anaerobic Sludge Blanket reactor, which is an affordable alternative to urban-style wastewater treatment facilities primarily in developing nations and small villages. Student teams will collaborate with partner organizations to improve water treatment technologies and engage the end-user community to promote the sustainable management of wastewater.


"The AguaClara team recognizes that wastewater treatment is essential for a healthy ecosystem as well as for public health, and we’ve developed a set of technologies that can help provide safe drinking water to small cities, towns and villages,” said Monroe Weber-Shirk, a senior lecturer in the Department of Environmental Engineering in the College of Engineering, and the founder of the AquaClara program. “Using the principle of 'elegant simplicity,' we hope to develop improved upflow anaerobic sludge blanket digestors with the goal of creating designs that are more efficient and easier to build, operate and maintain. Achieving that with the EPA’s help will allow life-saving wastewater treatment to be more affordable for more communities in the U.S. and around the world."


The Sage Colleges – Albany, N.Y. – $14,776


  • The Sage Colleges is receiving $14,776 to research and improve the solar disinfection process where plastic bottles and direct sunlight are used to sterilize contaminated drinking water. The Sage College P3 team will use green chemistry to design an additive to the solar disinfection process, making the process time-efficient, cost-effective and sustainable.


“The Sage Colleges is grateful to the Environmental Protection Agency for supporting undergraduate research,” said Sue Beatty, Ph.D., provost of The Sage Colleges. “I am exceptionally proud of Professor Emilly Obuya and her students, who received a Phase I P3 grant from the EPA, and have been working to develop a prototype that they will present at the National Sustainable Design Expo in Washington, D.C. The Sage team is collaborating with partners along the nearby Hudson River and as far away as Kenya as they apply green chemistry principles and nanotechnology to develop a catalyst that will be used to provide safe drinking water to affected communities. The P3 program gives Sage students an opportunity to engage in relevant national and global research in water sanitation, and to apply their knowledge to finding solutions to complex environmental and public health challenges.”


These students, who represent the future workforce in diverse scientific and engineering fields, are following in the footsteps of previous P3 teams. Some of these teams have gone on to start businesses based on ideas and products developed through their P3 project. For example, Sunn began as a team of students from Cornell University that won a P3 award in 2012 to design and test a Fiber Optic Hybrid Lighting system. Sunn now creates energy-efficient LED light fixtures and apps that mimic outdoor light, inside. In 2007, a P3 team from Drexel University developed a Bubble Column Reactor which used fatty acids gathered from grease-trap waste at wastewater management plants to create biodiesel. This technology formed the foundation for Environmental Fuel Research, LLC.


Projects from this year’s P3 teams include innovative ideas like harnessing solar power to disinfect drinking water and using beetles as a way to degrade Styrofoam waste.


To learn more about the projects of the 2017 Phase I winners, visit:


For more information on the P3 Program, visit:

Number of Spam and Scam Calls Using White Pages Listings Increasing in Recent Years

by Christopher Boyle


NEW YORK, NY - For as long as anyone can remember, owning a phone and enduring spam or scam callers have gone hand-in-hand. Typically pulling phone numbers originally from print White Page directories, and later mining their online successors when the internet came to prominence, there’s a plethora of ways that both legitimate businesses and crafty criminals have attempted to separate people from their hard-earned money over the years via a phone call. But one thing is for certain- it’s only getting worse, but there are steps you can take to protect yourself and your bank account.


First of all, it’s important to know the difference between a spam and scam call, as each have similar goals but totally different intentions behind them. Essentially, scam callers engage in fraudulent activity that aims to steal your money or personal information, which can in turn be used to – you guessed it – steal your money! A perpetrator of a phone scam will often approach a victim in a benevolent manner, informing them that they are the winner of a contest prize or offering them a great deal on some kind of consumer item like a television or computer. Or, more blatantly, they can come out swinging by claiming to be a representative of a collection agency or the Internal Revenue Service and demanding immediate payment in the face of dire consequences. Such calls should always be hung up on and the number reported – especially if the caller offers no concrete information that they even know your full identity – as the organizations such as the IRS never communicate with people via the phone regarding debts; they only will do so by physical mail.


Spam falls into a similar category as it’s also a form of unsolicited and annoying communication from a third party, but in this instance it’s typically calls and texts from live telemarketers hawking their products and services or robocalls which deliver pre-recorded statements and business pitches in an attempt to connect you to a live solicitor. Again, it’s the best course of action to just hang up on such calls and report the number to a Do Not Call Registry, and in the case of robocalls, the Federal Communication Commission, as such communication without prior consent is not legal.


The main thing both Scam and Spam calls share is that the people behind both of them are pulling your contact information from the same sources - namely print and online White Page listings, as well as any shady websites that you may have entered your personal info into; some sites will then unceremoniously share that info with third parties without your consent, and before you know it, you’re being inundated with unwanted calls.


While it’s difficult – practically impossible, in some cases – to remove your contact information once it’s been spread across the web – like Las Vegas, what happens there, stays there – it IS possible to start over with a clean slate, and from that point forward exercise extreme caution about where you share your information. While many scammers and businesses will mine White Page listings for new numbers to harass endlessly in the search for profits, there’s an important distinction between landline telephones – which are dwindling in number each and every day – and cell phones, which are becoming more and more ubiquitous in our society with every passing moment. The distinction is simple - White Page directories, both print and online, will publish landline phone numbers, but cell numbers are never listed by default; those users much choose to opt-in, as cell numbers are considered “private.” So, simply do not opt-in.


And if you’re signing up for a particular website or online service that requires a phone number to proceed, there are many ways around that; for example, Google Voice allows users to create and activate a new phone number that will automatically forward to your real number, allowing you to keep it private and safe; when you don’t need the Google Voice number anymore, simple deactivate or create a new one.


Today, there are countless avenues where people can acquire your personal information and use it against you, in manners ranging from annoying to downright illegal. But with care, caution, and common sense, you can protect yourself – and more importantly, your bank account – from unwanted intrusion and enjoy some peace and quiet on top of it.

Using Local Search Engine Optimization To Help Your Yellow Pages Listings Get Noticed

by Christopher Boyle


NEW YORK, NY - In today’s hyper-competitive local business world, an entrepreneur isn’t just up against the other stores in his strip mall or companies housed within the same industrial park; he or she are literally competing with everyone within driving distance – and in some cases, the entire planet – thanks to a timely little invention known as the internet, which puts every need of today’s consumer virtually right at their fingertips thanks to online Yellow Page directories.


And while many consumers nowadays are using online Yellow Pages to find goods and services in a timely and effective manner, simply having a listing there isn’t enough to succeed anymore. Now you have to find a way to drive customers TO your Yellow Pages listing and/or business website, and that’s where something known as Local Search Engine Optimization – or SEO – comes in. It’s a tricky, unpredictable way to get noticed in today’s business world – Google is notoriously tight-lipped about what does and doesn’t work when it comes to their mysterious search algorithm – but if it’s done right, it’s worth the effort and then some, and this article will give you a few tips to get started; from there, you can either engage the services of a company that specializes in SEO, take a few online courses, or read a good book on SEO and get own hands dirty yourself.


Essentially, having your information included in internet-based directory listings is a great way to be discovered by potential customers who are looking for whatever services you may provide by going to a search engine – most likely Google – and typing a the topic or location and sifting through the results. Most people doing this will more often than not stick with the businesses provided to them on the very first page of results, so appearing there is vital to getting noticed. The more listings you’re a part of, the more improved your SEO ranking will be, and the more often you’ll appear in search engine results related to your field.


To start off, all of your listings online should always include the following bits of information: your company’s name, address (both physical and/or website), and phone number. Known as “citations,” it’s very important that information about your business is up-to-date when it comes to your Google rankings, as old and outdated information can cause your ranking to slip to unacceptable levels. In addition, in it’s also highly recommended to keep all of your information in synch across multiple listings, as discrepancies in addresses or phone numbers can confuse Google into thinking these are separate businesses, further tanking your ranking.


Making sure all of your links are working as well is key- if a customer finds your listing and clicks on a broken link in an attempt to get there, it’s unlikely that they would waste their time trying to find an alternate way to access your business; instead, they’ll just go and find one of your competitors who keep their links in proper working order.


Also, in every online listing you possess, it’s always best to include as much information about your business as possible; if they offer you room for details, such as how Yellow Pages Directory Inc., does - take advantage of it. If the option if available, you should always include the following tidbits about your company or shop:


  • A description of your business and services
  • Your location on Google Maps
  • Your hours of business
  • Photos and/or videos highlighting your business
  • Blog posts pertaining to your field, with regular new additions of fresh content
  • Links to your social media accounts
  • A logo


Bear in mind that if maintaining listing across multiple websites sounds like a taxing and time-consuming affair when you take into consideration all of the other duties that come along with running a successful business, you can certainly hire companies to do it for you. There’s no shortage of them out there, although some are better than others; it pays to do some research and read some reviews on any company you may get involved with that offers SEO services.


I know it all sounds like a lot of work, but nowadays the business world is more competitive than ever, and if you’re not keeping up with your presence on the internet, you can rest assured that the other businesses in your field are, and they will reap the rewards for doing so. The internet is not only the future, but the present as well- take advantage and the customers will beat a path to your door.

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