Further Declines in Print Yellow Pages Ads Expected
NEW YORK – Research firm eMarketer has released a study that expects digital advertising to surpass spending on traditional TV, billboard and print by the end of this year.
A portion of that decline is expected to be print Yellow Pages which are expected to see a 19% decline in an industry said to remain a $3 Billion dollar a year business. This translated to figures in the area of $570 Million fewer ad dollars for print yellow pages books.
Winners in the online ad space sector remain to be Facebook (NASDAQ: FB) and Google (NASDAQ: GOOGL)which are expected to capture a whopping 60% of all online ad spending, with Facebook taking in somewhat more than Google since it is also the owner of popular social platform Instagram.
The Yellow Pages business, specifically the print product, has seen continually declines over the years with our own Homepage poll reflecting 64% of people using online versions of the Yellow Pages most, versus the 36% claiming to still use print more often.
According to QZ.com the Yellow Pages Opt Out Movement has been particularly painful for print Yellow Pages publishers as consumers have the new-found opportunity to choose not to receive delivery of the print book, an effort which began after Yellow Pages Goes Green and Paperless Petition began online petitions for opt-out regulation.