Yellow Pages Directory Inc

Tag: Landline

The Importance of Getting Your Business Phone Number Properly Listed

NEW YORK - In today's economic climate, starting your own small business can be a risky proposition; however, it can also be an immensely profitable one if you take the right steps to give your business the exposure it needs. Online reviews, a clever marketing campaign, an attractive and easy-to-use website, and numerous ads – both in print and online – can certainly get you attention. However, there's one thing many tend to overlook when establishing a new entrepreneurial endeavor, and that's getting the phone number for your business properly listed in order to achieve maximum exposure of your brand, and ensuring that your potential customers can easily reach out and touch you, as the old phone company jingle goes.

In the old days, someone would simply crack open a print Yellow Page directory when they were looking for goods and services in their area; however, this was before the Internet came along and changed things forever. In addition to online Yellow Pages directories, things have also changed drastically overall in the modern telecommunications industry. Where in the past, there were only one or two major phone companies, today the industry is decentralized and comprised of multiple carriers, and this means there are many, many different directories out there. Depending on the scope of your business and how far across the country it reaches, you need to ensure that your phone number is listed in every market applicable to you.

The general rule of thumb is that if a customer can't find you, then it's not possible for you to serve them. You need to give your business the most exposure by making sure your phone number is available to potential customers in multiple markets and venues. Thankfully, if you know what you're doing, this is a generally easy and low-cost – often free – process, when done in its most basic form.

Shockingly, in this day and age, there are still individuals who turn to the print phone book when they need to look up a business, so even though it's something you may generally overlook, it still is worth your while to make sure your business is listed there. Most often your listing would be included for no extra charge when you sign up for a landline for your business, but if you're actually using your home phone number instead be prepared to be woken up at all hours. Also, bear in mind that your listing will be appearing instead in the White Pages – not the Yellow Pages – which will make it more difficult for potential customers to track you down. In addition, home landline numbers are often the victims of spam calls more often than business numbers; with this being the case, it only makes sense for someone starting a business to invest in a business phone line. Again, this typically includes an automatic listing and your carrier’s local Yellow Pages – both print and online – so it makes sense.

However, when it comes to getting your business phone number out there, online directories are really the way to go. After all, telephone books generally come out annually – or bi-annually at best – and as a result, much of the content within its pages becomes obsolete quickly. With this being the case, if any of your contact information has changed, no one that uses print directories is going to know it for at least six months to a year. Meanwhile, online directories are typically updated every day – or multiple times a day – which ensures that consumers always have access to the most up-to-date information.

Making sure you're located in all of your local online directories is important as well, as often consumers will search local zip codes in order to find businesses either local to their home or nearby places they're planning on being in the near future. With a paper phone book, they would have to go through page after page in order to find a business that suits their location; with online sources, it's simply a matter of typing in your ZIP code. So again, making sure that your business is listed in as many online directories as possible is essential, and typically free as well.

Google My Business, for example, allows you to create a listing for your company, including your phone number, address, and any other information pertinent to your customers. Google is the world's number one search engine, so it's very important to get your business listed there, and to ensure that the information you put in is correct.

However, while Google may be number one for the foreseeable future, it's not the only place you should list your business. For free, you can also add your business to Yelp for Business, Bing Places, Facebook, Yellow Pages Goes Green (of course), and several others. Once you have your information imputed it into these sites, you'll have yourself thoroughly out there for any customers looking to potentially engage your services. To see how your listing appears you can use this tool to scan your listing across multiple sites at once and look for errors.

Again, having a business phone line is the most effective, but nonetheless there are still those out there who choose to use a private line, and others still will actually use their cell numbers for their business. This option can certainly complicate matters for you, mainly because of the fact that many telephone service providers don't make cell numbers available to directory assistance. Cell phone numbers are not listed in public directories by default, but it is possible to use websites such as Express Update or List Yourself, which allow you to add your business information – including a cell phone number – to a number of directory assistance providers and publishers in the country.

Any new business owner looking to get an edge in a crowded and very competitive market will take every advantage they can to possibly gain an advantage, and while a snazzy advertising campaign or bright and inviting sign above your shop may get some foot traffic in the door, making sure you have your listings in order – especially in regards to your business phone number – can go a long way to spelling success for your endeavor.

Using Online White Pages Searches to Perform Reverse Phone Number Lookups

by Christopher Boyle


NEW YORK - We’ve all done it- we’ve dug into our pockets and fished out our cell phones only to realize upon swiping open the screen that we’ve missed a phone call or two; despite being certain that we had the phone on vibrate, the everyday distractions that life offers may have drawn our attention away from that vital moment when someone – or something – was trying to get in touch with us. But there are also the times that we DO notice our phones ringing and sometimes, the caller behind that ring may be originating from a number we don’t recognize. Do you answer it or let it go to voicemail? What if they don’t leave a voicemail? How do you figure out who just called, short of calling this unknown number back?


Of course, there’s a great probability that the person calling could be a scam artist out to separate you from your hear- earned money, but there’s an equal chance that it was simply a friend or legit business without any ulterior motives. Either way, if you’re just itching to know who this mystery caller was and what it is that they wanted, there are several fast and relatively easy ways to identify them with little muss or fuss.


First of all, you can go to Google and make use of a White Pages search to investigate any unknown phone number; simply type in the number and you should get instant results indicating the origin of the caller who just attempted to contact you. If the caller was from a real business or company, that number should correspond with their official website and bring it up within the first few results. If that’s the case, it’s safe to say that they’re not a scammer out to fleece you, so from there the choice is yours as to if you want to call them back.


Results for landline telephone numbers also typically come up in Internet White Page searches, as most landline users are listed in publicly-accessible phone book listings unless they purposely go out of their way to acquire an unlisted number. So, if the person who just called you is a private citizen using a landline, it’s likely that they will come back in search results as well. Again, it’s just a matter of figuring out if you know who they are and if you want to call them back at that point.


HOWEVER, if the phone number is that of a person, group, or organization that has been recognized for fraudulent and/or scam-based activity, you’re probably going to see a very different series of results when you plug their number into any White Page search., and are among the many websites that track and log the phone numbers of known fraudsters who specialize in running phone scams upon unsuspecting members of the public; if any of those sites come up – or similar ones – it’s best to count yourself lucky that you didn’t answer the phone and just move on.


Also, if you’ve discovered that your missed caller is indeed a scammer, many of the aforementioned reporting websites on such activity allow users to leave comments on their experiences with the specific phone numbers they have archived on their site. So, if you look up a certain number on one of these sites that you suspect is NOT on the up-and-up, and you notice that the comments on said number all reflect a similar trend in terms of potential scams that have been perpetrated by the caller, it’s safe to say that number is one to avoid. And if you’ve had the misfortune to have had spoken with one of these criminals yourself, feel free to add your story to the others and help people in your shoes avoid trouble down the line.


Facebook is another way to reverse lookup phone numbers for one simple reason- while traditional landline phone numbers are typically available to the public, cell phone numbers are usually considered private and are only accessible by others if the owners of said number voluntarily put them out there for others to see. Often, Facebook will request users to include their phone numbers with profile information to aid with people searches, and not all Facebook users are savvy enough to make their profiles completely private to avoid being in this list. So, if you have a missed call from a number and Google or a White Page search isn’t turning up anything, a quick cut-and-paste of the number into Facebook may turn up some results instead.


However, more often than not, you’ll get the information you’re looking for on the identity of a missed caller just by a White Pages search, and more often than not, you’ll get more than just their name in search results. You could also score their address – or, short of that, at least their basic geographical location – as well as learning the distinction between the caller’s status as a cell or landline user, and if they’re a company or an individual. From there, you should have enough info to decide on whether or not to call this unknown entity back; if not, perhaps it’s best to leave well enough alone, move on with life, and worry about more important things.

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