Phone Directories | YPGG

NEW YORK, NY – Imagine if you had the foresight, in 1996, to register the Internet domain name YellowPages.com. That’s what a stock broker named Dane Madsen did when he found out that web addresses were able to registered by just about anyone with an idea and some cash on hand.

YellowPages.com was registered for roughly $130 and eventually sold for $100 million to the large telecom companies who run the old print phone books such as AT&T. The domain name was initially a website having nothing to do with the phone companies who had printed phone books, a process used for over 100 years before the Internet.

Today, according to our home page survey results, about 64 percent of Yellow Page users prefer online directories, over print books with about 35 percent saying they use the paper version. Over three hundred users have been surveyed in this poll, with each vote being cast by a unique IP address.

This number is also likely to grow with overall use of the Internet around the world. Other surveys have concluded that support for an “opt-in” method to receiving print books; verses being automatically subscribed are at 81% of respondents. But what would phone companies do if their circulation numbers plummeted?

These numbers suggest that online versions will continue to grow and be used more than conventional type Yellow Pages, and that Madsen’s purchase of the YellowPages.com web address just might have been one of the greatest investments of all time.

The Yellow Pages industry and business model has been around since 1883, and was ironically a complete fluke accident when the printer ran out of white paper and used yellow paper instead. However, despite the change in landscape and rise of the Internet, YellowPages.com remains a valuable asset with little chance of seeing a downturn anytime soon.

Publisher continues push for more legislative action against phone companies printing and delivering unwanted phone books in the United States.

COMMACK, NY, -- YellowPagesGoesGreen.org is helping municipalities and local governments around the country establish ordinances to mandate Yellow Pages and White Pages only be delivered to home and offices that ask for them. Municipalities and local government that provide trash services are concerned about the landfill cost and why they must absorb the cost of handling telephone directories. YPPG supports this mission.

An innovator in digital telephone directory services delivers over 28.5 million Yellow Page listings and over 200 million White page listings throughout the United States. In addition, YPGG’s “Paperless Petition” was a pioneer in the phone book “opt-out” movement which helped abolish obsolete print telephone directories by prompting awareness in both creating an official opt-out process and continues to push for a national ‘opt-in’ model for printed phone books.

To participate in the online petitions visit these links:

"Cities and Towns can use their litter laws as tools to enforce these efforts." said YPGG CEO Michael Keegan.

YellowPagesGoesGreen.org asks the question "Why do we get three to four pounds of paper dropped on out front door multiple times per year by various telephone directory companies and we are supposed to dispose of them?" Stop the nonsense and the cost placed on the consumer. If we want a book we will request one. If we do not want a book delivered, stop delivering them. YellowPagesGoesGreen.org had spent years contacting local telephone companies to provide them with consumer’s names and addresses telling them to stop the nonsense. This did not cost users anything.

YellowPagesGoesGreen.org has developed its own eco-friendly alternative to the Yellow Pages which is free for consumers to use to find local business listings. Our service is continually changed and kept current so you are not potentially looking at several months or even year old information.

Tag: Phone Directories

YellowPages.com Originally Registered in 1996; Eventually Sold for $100 Million

Yellow Pages Goes Green® Announces Four New Online Petitions for Ban on Print Phone Directories

Publisher continues push for more legislative action against phone companies printing and delivering unwanted phone books in the United States.

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