NEW YORK, NY - A New York based Yellow Pages company has announced it is re-branding itself as YellowPagesDirectory.com. An innovator in Yellow Pages listings, the website, which began as InteractiveCities.com in 2006, hosts over 27,000,000 business listings and over 280,000,000 residential White Pages listings in the United States.
The service originally re-branded itself YellowPagesGoesGreen.org in 2010 when the business took a significant turn towards an environmentally sound mission pushing hard for the total elimination of print phone books. Together with online petition site PaperlessPetition.org, the two urged for an environmentally sound solution for consumers to opt-out of print phone book delivery gathering thousands of signatures which were then forwarded on to phone book companies. The service was the only one of its kind and attracted tremendous response from consumers looking to opt-out creating an undeniable and needed response from phone companies.
For years, YellowPagesGoesGreen.org continued to work with municipalities and local governments around the country to establish ordinances to mandate Yellow Pages and White Pages only be delivered to home and offices that ask for them. As a result, in 2010, the city of Seattle passed the first ordinance requiring phone-book companies to let residents opt out of getting the yellow pages and assigned the companies penalties for each unwanted book delivered.
The law was the first of its kind and was fought by the Local Search Association, an organization representing Yellow Pages publishers with the organization winning the case and striking down the law, however, the growing awareness of the case and its purpose did ‘prompt’ or ‘persuade’ the Local Search Association to create the first opt-out mechanism now found online at www.yellowpagesoptout.com.
Today, with its mission firmly remaining in place, the business believes it is time to move forward with its new URL which has already been implemented and a new look and feel to be replaced in the coming weeks. After nine years of operations as the only true economically known ‘green’ Yellow Pages, the sites web address changed last month from yellowpagesgoesgreen.org to yellowpagesdirectory.com and its design was completely revamped.
"The key in an effective website service is online traffic and visibility. We hope these changes will make our site so much better and easier to navigate. We continue to be one of the lowest cost yellow pages solution in America and our goal to improve our client’s businesses and website visibility will remain a top priority,” said CEO Michael Keegan.
Yellow Pages Directory Inc., owner of both YellowPagesGoesGreen.org and PaperlessPetition.org, offers an environmentally friendly Web-based alternative to paper telephone directories. Both YellowPagesGoesGreen.org and PaperlessPetition.org were instrumental in promoting opt-out awareness across the United States.
NEW YORK - As technology continues its rapid evolution and growth on a near daily basis, we have found ourselves having to do less and less outside of the digital world when it comes to everyday tasks. One by one, things we used to have to do manually can now be done on a computer, or even more conveniently, from the palm of our hand via any recently-designed smartphone.
One of the things this new era of technology has deemed the most obsolete is that clunky old contraption known as the print phone directory. The mainstay of American households for over a century, in recent years phone-books have taken on a smaller and smaller role in our lives, to the point where their detriment to society has clearly outweighed their usefulness. Aside from being hopelessly out-of-date shortly after publication, there are a number of environmental factors to consider in both their creation and destruction after their admittedly short but useful life has concluded. That said, here's a handy list of a number of activities that you may or may not have realized have fallen by the wayside in our new-and-improved digital age. While most of these changes represent a new era of convenience and efficiency, one could argue that some of them may actually represent steps backwards in our evolutionary cycle. It's up to you to be the judge.
In addition to many phone-book-related items, this list also includes other daily, all-too-common activities that are falling by the wayside as technology marches on. Some might read this list and grow a little nostalgic for the way things were, while others may appreciate the many advantages of technology today all the more.
1) Memorizing phone numbers
In the olden days – the olden days being the 80s and early 90s – people actually had to memorize phone numbers of their friends and loved ones, or short of that, at least carry around a small, hand-written phone book to keep those numbers within reach when they were needed. But nowadays, every cell phone has a dedicated contacts directory, and you can call anyone you know by voicing a command. That said, most people nowadays would probably have trouble telling you the phone number of their own mother or girlfriend, let alone the numbers of people they have far less contact with. While it is certainly convenient to be able to do this, one could argue that the less we use the brains, the worse off we are as a species.
2) Using a phone book to find a company to do work at your house
Modern generations, such as Generation Z and Millennials, probably don't even know what a Yellow Pages phone book is. More often than not, they regularly turn to digital alternatives, as well as websites such as Angie's List and Yelp in order to find services they need when it comes to doing work on their home. Those aforementioned websites make it easy to read user reviews and ratings before deciding to contact a given company to ensure that you're getting the best quality for your money. Today, few, if anyone at all cracks open a print Yellow Pages directory. it's straight to the internet.
3) Figuring out math in your head
This is another category that goes hand-in-hand with memorizing phone numbers. Back in the day, people used to have to add, subtract, multiply, and more within the recesses of their very own brains. Not today. In addition to the plethora of other technologies available in your smartphone, the most basic of apps they all come with is a calculator. That's right, no one has to know how to count or do any other type of mathematical activity on their own any more, and once again one has to argue if that is or is not a good thing for us as a society. With every advance in technology, there are always pluses and minuses.
4) Telling time by using the hands on a clock
Analog clocks are nearly a thing of the past. People with smartphones are buying things like wall clocks and watches and smaller and smaller numbers, mainly using them as fashion statements or – with the advent of devices such as Fitbit – wrist-worn fitness trackers. Pretty soon we won’t be seeing clocks with hands at all anymore, as a growing segment of the population wouldn't even know what they were if they saw them.
5) Having a record or CD collection
I used to have a pretty big music CD collection. Now my collection is comprised of just a couple of favorites that I couldn't bear to part with; the rest were sold to the used CD store across town. That is, I sold them after I ripped all of them to my iTunes library. Nowadays, people are using their cell phones storing their entire music collections which can be instantly retrieved and listened to at will not only through a headphone jack, but thanks to Bluetooth technology, on a number of high-end digital speakers as well, making the smartphone a truly all-in-one experience when it comes to your daily activities. With more and more storage available on even base models, you can load up your phone with a nearly endless sea of MP3 files and enjoy listening to every song you have at anytime you want. That's a lot better than having to pick out just a handful of CDs to stick in your bag for a car trip or train ride like we used to do.
6) Printing your favorite photos and making a photo album
Here's another thing that's falling by the wayside. Remember going on a trip, taking all sorts of snapshots, and then going to your local pharmacy to have all those pictures developed so you could pick out the best ones to include in a physical photo album? Those days have come and gone; again, cell phone cameras are approaching – and in many cases exceeding – the quality of many high-end point-and-shoot digital cameras, and fewer and fewer people are actually bothering to print their shots out. Instead, they are content to leave them on their phones, which serve as massive portable digital photo albums for most people these days.
7) Looking up theater or movie times through the newspaper
Remember having to look up the phone number of your local theater in your Yellow Page directory? And after doing so, calling your theater and having to listen to an endless recording of the different movies and showtimes for that day? If you don't, perhaps it's for the best...it wasn't a very fun thing to do. But again, with the magic of smartphones, you can just simply type – or even speak – the name of any movie you're interested in seeing and your phone will provide a list of movie theaters and showtimes based on your GPS positioning. You can even purchase your tickets on your phone and have them texted or emailed to you, enabling you to skip the line at the cinema.
8) Running to the store for a last minute gift
I think just about everybody today is familiar with websites such as Amazon and their Prime program which offers free 2-day shipping – soon to become free 1-day shipping – which is perfect if you suddenly remembered your mother's birthday at the end of the week and are too busy to run out to the store and search endlessly for just the right gift. Instead, eCommerce sites offer a plethora of items at your fingertips with a variety of fast shipping options to take advantage of. No more pulling out phone books to find where stores are, or braving crowded malls and check-out lanes...instead, a few button-presses on your phone and your package will be well on its way to you. Granted, this sort of activity is shuttering a lot of local retail businesses, so you might want to think twice about doing this if you want to help support your own community. But sometimes time is a factor, and it's nice to have this option available when you need it.
9) Mailing a handwritten letter to someone
Nowadays a hand-written letter is simply a novelty and little more. With email, texting, Facebook, and a plethora of other options for staying in touch with people on a daily basis, letter-writing is seen by many as a thing of the past. It still is nice though when you want to add that personal touch to someone you are especially fond of, but otherwise it just doesn't happen much anymore.
10) Using a dictionary to see how to spell a word
With practically every program on your phone possessing a spell-checker of some sort, apparently people don't need to know how to spell anymore, either. Again, this goes hand-in-hand with knowing how to add, multiply or remember phone numbers. Like those other issues, this could certainly be seen as a negative, but there are times when you just wouldn't know how to spell a given word and it's nice to know that technology can help you from looking like a complete illiterate when it counts.
11) Making a phone call from a phone booth
I'm writing this article, and even I barely remember what a phone booth looks like. It's likely that anyone born from the early 1990’s on would even have any idea what a phone booth was, let alone what it looks like. That's probably not a bad thing.
12) Carrying cash
It seems more people nowadays are using credit and debit cards to pay for things than actual cash, but cash is still king...at least, for now. There are more and more apps arriving on phones – such as Google Play and others – that are making even carrying around plastic obsolete, let alone paper. But while any form of payment still works these days, you're going to see that currency is going digital sooner rather than later.
As you can see, smartphones add a great deal of convenience to our lives, and while some may argue that they also can be a detriment when it comes to our personal growth and evolution – after all, it's good to know how to count, spell and memorize things – cell phones nonetheless have become a part of daily life that few people can do without. This instance, I'd say the positives outweigh the negatives. At least, that is, for now.
NEW YORK - In today's economic climate, starting your own small business can be a risky proposition; however, it can also be an immensely profitable one if you take the right steps to give your business the exposure it needs. Online reviews, a clever marketing campaign, an attractive and easy-to-use website, and numerous ads – both in print and online – can certainly get you attention. However, there's one thing many tend to overlook when establishing a new entrepreneurial endeavor, and that's getting the phone number for your business properly listed in order to achieve maximum exposure of your brand, and ensuring that your potential customers can easily reach out and touch you, as the old phone company jingle goes.
In the old days, someone would simply crack open a print Yellow Page directory when they were looking for goods and services in their area; however, this was before the Internet came along and changed things forever. In addition to online Yellow Pages directories, things have also changed drastically overall in the modern telecommunications industry. Where in the past, there were only one or two major phone companies, today the industry is decentralized and comprised of multiple carriers, and this means there are many, many different directories out there. Depending on the scope of your business and how far across the country it reaches, you need to ensure that your phone number is listed in every market applicable to you.
The general rule of thumb is that if a customer can't find you, then it's not possible for you to serve them. You need to give your business the most exposure by making sure your phone number is available to potential customers in multiple markets and venues. Thankfully, if you know what you're doing, this is a generally easy and low-cost – often free – process, when done in its most basic form.
Shockingly, in this day and age, there are still individuals who turn to the print phone book when they need to look up a business, so even though it's something you may generally overlook, it still is worth your while to make sure your business is listed there. Most often your listing would be included for no extra charge when you sign up for a landline for your business, but if you're actually using your home phone number instead be prepared to be woken up at all hours. Also, bear in mind that your listing will be appearing instead in the White Pages – not the Yellow Pages – which will make it more difficult for potential customers to track you down. In addition, home landline numbers are often the victims of spam calls more often than business numbers; with this being the case, it only makes sense for someone starting a business to invest in a business phone line. Again, this typically includes an automatic listing and your carrier’s local Yellow Pages – both print and online – so it makes sense.
However, when it comes to getting your business phone number out there, online directories are really the way to go. After all, telephone books generally come out annually – or bi-annually at best – and as a result, much of the content within its pages becomes obsolete quickly. With this being the case, if any of your contact information has changed, no one that uses print directories is going to know it for at least six months to a year. Meanwhile, online directories are typically updated every day – or multiple times a day – which ensures that consumers always have access to the most up-to-date information.
Making sure you're located in all of your local online directories is important as well, as often consumers will search local zip codes in order to find businesses either local to their home or nearby places they're planning on being in the near future. With a paper phone book, they would have to go through page after page in order to find a business that suits their location; with online sources, it's simply a matter of typing in your ZIP code. So again, making sure that your business is listed in as many online directories as possible is essential, and typically free as well.
Google My Business, for example, allows you to create a listing for your company, including your phone number, address, and any other information pertinent to your customers. Google is the world's number one search engine, so it's very important to get your business listed there, and to ensure that the information you put in is correct.
However, while Google may be number one for the foreseeable future, it's not the only place you should list your business. For free, you can also add your business to Yelp for Business, Bing Places, Facebook, Yellow Pages Goes Green (of course), and several others. Once you have your information imputed it into these sites, you'll have yourself thoroughly out there for any customers looking to potentially engage your services. To see how your listing appears you can use this tool to scan your listing across multiple sites at once and look for errors.
Again, having a business phone line is the most effective, but nonetheless there are still those out there who choose to use a private line, and others still will actually use their cell numbers for their business. This option can certainly complicate matters for you, mainly because of the fact that many telephone service providers don't make cell numbers available to directory assistance. Cell phone numbers are not listed in public directories by default, but it is possible to use websites such as Express Update or List Yourself, which allow you to add your business information – including a cell phone number – to a number of directory assistance providers and publishers in the country.
Any new business owner looking to get an edge in a crowded and very competitive market will take every advantage they can to possibly gain an advantage, and while a snazzy advertising campaign or bright and inviting sign above your shop may get some foot traffic in the door, making sure you have your listings in order – especially in regards to your business phone number – can go a long way to spelling success for your endeavor.
NEW YORK - Frontier Communications, a publishing company that supplies print telephone directories to customers in Rochester, New York and beyond, has recently and curiously reversed a decision it made regarding curtailing the mass delivery of their Yellow Pages business listings book, instead opting to continue supplying it to residents in their area despite their fading demand and greater reliance upon digital options.
In early 2019, Frontier had approached the New York State Service Commission and asked for permission to end the mass delivery of Yellow Page directories to its customers, arguing that interest in print directories had decreased greatly in favor of reliance upon electronic directory options. Citing the fact that the vast majority of consumers simply throw the Yellow Page directories they find on their doorsteps in the trash or recycling bin, Frontier also pointed out that the creation and disposal of their directories had a detrimental impact upon the environment. Based on their pervasive arguments, Frontier was given approval to end mass delivery of their Yellow Page directories; delivery would only be made to customers who had personally requested a copy, Frontier said.
Frontier had also ended the delivery of their residential White Pages directories five years ago, a decision they have completely adhered to. However, Frontier recently reversed themselves in regards to their Yellow Page directories, stating that they had no intentions of ending it anytime soon. This, according to reports, is possibly due to the fact that the vast amount of business advertising contained on each page generates a great deal of revenue for Frontier. With their most recent directory coming in at 900 pages, that's a lot of potential revenue that they’d be giving up.
It remains to be argued how visible those ads are, however; regardless of whether or not residents are actually having a print phone directory delivered, it is more than likely that the vast number of them that do never even crack them open once. Aside from some older segments of society, nowadays most people are far more likely to hop on their computer or whip out their smartphone if they need to find the phone number or address of a local plumber, restaurant, or retail store. But again, the aforementioned older segment of society often insists on hanging on to the way things were, and it seems that a majority of them made their voices heard. That, coupled with an advertising department that's clearly working overtime, are likely the reasons why Frontier decided to reverse their decision. But if you're one of their customers who no longer wanted to receive the book, fear not; you still have the option of opting out of delivery, either through Frontier’s website, or through any number of online alternatives....including right here, on Yellow Pages Goes Green.
However, the fact that Frontier filed to cease delivery the company sees the writing on the wall; namely, that the average consumer typically has little-to-no use for print phone directories, which have actually existed in one form or another for well over a century in the Rochester area. And as demand decreases for them, it's more likely that advertisers will abandon Frontier; it’s only a matter of time.
For the time being, Frontier is hanging on to a moneymaker for as long as they can. But in this day and age of widespread digital information – as well as an increased awareness of the environmental impact that the creation and disposal of print phone directories has – you can probably find yourself counting the seconds before Frontier does away with mass delivery of their Yellow Pages directory once and for all.
NEW YORK - When it comes to running a business, one of the most important things any entrepreneur can do is establish a definitive and eye-catching brand. And when any business puts their first foot forward, the initial thing anyone will notice is the name of their company. Thus, coming up with a catchy title for your enterprise isn't just important from an aesthetic sense; you can also drive business towards your brand, provided you've optimized it properly.
The importance of optimizing your business name when it comes to your placement in online Yellow Pages and search engines is still a relatively new thing, but in recent years it's taken on increasingly vital importance; importance that will only continue to grow as more and more people rely upon digital methods to locate the goods and services they need.
There are multiple attributes that could shape the name of your company when it comes to optimizing it properly, and no one detail is any less the other. But while doing so may still be a strange activity to those recent converts to the digital realm, it must be noted that similar aspects have been in play ever since the creation of the print phone directory; indeed many of the same attributes, including alphabetical order, keywords, and specific words denoting personality and the types of services offered have all played a part in driving brand identity home and increasing customer recollection and responsiveness.
Before the dawn of the digital age and the use of the Internet, consumers typically turned to print phone books in order to find goods and services in their area, with said services arranged by business type and listed in alphabetical order. Many businesses would name themselves in specific ways in order to appear as early in an alphabetical listing as possible, such as starting their business name with “AAA,” for example. Other ways businesses have attempted to incorporate name brand recognition into the collective consumer consciousness would be taking advantage of the alphabetical letters on the keypad of a telephone and creating a business name that could be essentially spelled when dialing its number- for example, 1-800 Flowers.
It is simple tricks like this that can make a business more memorable and increase its word of mouth, and has been proven that simple factors such as these can contribute to greater sales and recognition and the overall marketplace.
As the internet gained prominence and more and more consumers turned to it when searching for business listings, early search engines typically returned results for sites that included search keywords in their actual domain name. In other words, if a person was searching for a plumber, early search engines typically returned results of sites whose keywords most closely matched the user’s search query. "Plumbers.com" would do well in that scenario, for example.
As time went by and Internet searches grew in complexity, this practice eventually fell by the wayside in favor of far more complex and accurate algorithms. But well-known search terms nonetheless remain the basis of any ideal company name when it comes to name-brand recognition.
Today, consumers use online Yellow Page directories such as Yellow Pages Goes Green and search engines such as Google, and these online tools no longer require a user to have to guess the domain name of any given business. However, because of this, many businesses find themselves forced to pay to advertise for their own brand names as keywords in Google search campaigns in order to lure business away from competitors; ultimately, it's a never-ending battle to stay on top of search results.
However, in this day and age creating a recognizable brand name that you can incorporate into your web address is still one of the best ways to bypass all of the competitive red tape and lead customers directly to your website. It's all a matter of finding a creative and recognizable way of incorporating your business name into a URL, and if someone else happens to possess it already, it may well be worth your while to invest in acquiring it from them if it happens to be for sale.
In the end, coming up with a business name that can be effectively incorporated into your advertising, brand, and even website address is one of the best ways to get noticed in this age of digital Yellow Page searches.