DALLAS–(BUSINESS WIRE)– Thryv, Inc. — a leading small business software provider — announced today it has appointed Gordon Henry as executive vice president and chief strategy officer (CSO). Henry moves into his new role after serving Thryv for the past five years as chief marketing officer. As CSO, Henry will be responsible for formulating long-term strategy, developing new sales channel opportunities, establishing strategic partnerships and M&A opportunities, and generating a range of events and other client acquisition activities. Henry will also be tasked with enhancing Thryv’s image via public relations initiatives and providing direction to the company’s advertising and brand teams. Henry will continue to report to CEO Joe Walsh and serve on Thryv’s Executive Committee. During his tenure as Thryv’s CMO, Henry helped build the company’s new product lines, develop the company’s client acquisition program, and transform the company’s brand into the recognizable, trusted SaaS leader it is today. “Gordon has been a key contributor to Thryv’s transformation over the past five years,” said CEO Joe Walsh. “I congratulate him on this new appointment. His understanding of the company’s vision will enable him to refine our strategy for the future and expand our relationships with important outside partners including agency resellers, corporate partners, affiliates and franchise clients.” This appointment comes during a period of significant transformation at Thryv. Earlier this year the company re-branded itself from DexYP to Thryv Inc. and launched new versions of its flagship SaaS products, Thryv and Thryv Leads. The company has also enhanced its client onboarding capabilities