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Advertisement is a process by which the consumers are made aware of the existence and benefits of a particular product of service. It is essentially a form of communication to persuade a consumer base to some action (which can be either buying a product or service, or renting something, etc). Direct mail is a type of advertising whereby the advertisement or the advertising material is sent directly to the prospective customer by postal mail in Bangor. It is a form of direct marketing, facilitating a shorter connection arc between the producer and the consumer.