Minocqua has one or more toy stores. A toy store, as the name makes obvious, is a store that sells exclusively toys and children's stuff. Some popular toys include mini car models, lego sets, dolls of various kinds, outdoor sets, play and learn activity games, board and card games, along with kid stuff such as bags, watches and books. These stores are the favorite place of all children, as there is something for every age bracket! The store can be for one particular toy company, or be an umbrella store. Sales and discounts may be given from time to time.