Kapalua is a census-designated place located in the U.S. state of Hawaii. It is within Maui County toward the northwest coast of Maui on Route 30, recognized as the Honoapiʻilani Highway. It has a total area of 5.8 square miles at 20°59′48″N 156°39′11″W. The elevation is 207 feet above sea level. As of the 2010 census data, it had a total population of 353. The population density was 61/sq mi. Estimated per capita income in 2016 was $94,649. It has Zip code 96761.