The city of Madison is located in the county of Madison itself. It covers a total area of 35.0 sq. km. The economy of the city revolves around industries involved in advertising, aviation, automotive, finance, boat equipments, beverages, pharmaceuticals, freight forwarding, home building, insurance, metal fabrication and publishing. Commercial spaces are utilized by recreation centers, restaurants, road side services, campgrounds, truck repairing service and thrift shops, contribute to the local economy.