Memphis has one or more liquor stores. These are retail establishments that sell many different types of alcoholic beverages. Some examples of beverages includes whisky, rum, vodka, beer, gin, wine and champagne. Alcohol consumption (in moderation) provides a feeling of well-being and pleasure. They are created by fermenting certain base products, such as barley or grapes. Alcohols can have many delicate flavors and scents incorporated. They are also priced in many different ranges, from cheap to extremely expensive. The store in Memphis has on stock a number of varieties of each type of alcohol. Wines and champagnes also make for good gifts, especially during festive occasions and seasons.