About ROC Hypnosis Customized Approach in Rochester NY. As the leading center for hypnosis in Rochester NY, we are delighted that your search brought you here. And clearly, you're not alone. There's a reason why so many individuals are turning to clinical hypnosis: to overcome a personal, emotional or professional dilemma, to build confidence and self-esteem, the desire to take charge of their lives, while making significant and long-lasting positive changes.