The city of Lovington is located in the county of Lea. It covers a total area of 12.0 sq. km. The economy of the city revolves around industries involved in advertising, automotive, automotive, construction, textiles, information technology, pharmaceuticals, freight forwarding, insurance, metal, telecommunication and logistics. Commercial spaces are utilized by youth organization centers, tourist information center, campgrounds, restaurants and public libraries, enhance the financial viability of the city.